Keyword optimisation has dropped off the radar recently – like comets they pop up now and then, but where we are now in the search engine optimisation (SEO) universe, well, they just don’t make the same impact that they used …
Month: October 2015
Back to Basics – PPC Search Targeting
With 40,000 searches made on Google every second, PPC Marketers want to filter down these searches to be as relevant as possible. With CPC (Cost-Per-Click) and competition on the rise, marketers can’t afford to be wasting valuable clicks on irrelevant …
Twitter’s Best Practices for Promoted Tweets
As part of their ongoing efforts to promote more advertising on the platform, Twitter has released some best practices for tweet copy in promoted tweets. The focus of their advice is on one specific Twitter ad element – ‘Mobile App …